6. Avoid using jargon as much as possible.
尽量避免使用行话。
Not everyone in your audience will know what a "bull market” is. Not everyone knows that "pyrexia” is basically the same thing as "a fever”。 And surely you can come up with a better term for high blood pressure than "hypertension”?
不是每个读者都知道“牛市”是什么。不是每个人都知道“pyrexia” (注：发热的临床用语)和“fever”基本上是一个意思。当然，你可以造一个比“hypertension”更好的词来表示高血压。
7. In terms of words， size matters.
词的长短也很重要。
Please， don't strain yourself by browsing the Internet， looking for complicated and fancy-sounding words. Less is always more.
请不要让自己忙于浏览互联网来寻找复杂及花哨的词。少即是多。
示例：
- The man gave me a look so sharp that I sincerely believed it could pierce my heart and see my innermost fears.
-那名男子看我的眼神如此的犀利，我真的相信它能刺穿我的心，看清我内心的恐惧。
- Better: The man glared at me.
更好的写法：那名男子瞪着我。
8. Being positive is better than being negative–even in writing!
肯定比否定要更好——即使在写作中!
示例：
- I did not think that the unbelievable would not occur.
-我不认为令人难以置信的事情不会发生。
- Better: I thought the unbelievable would happen.
-更好的写法：我认为令人难以置信的事情是会发生的。
9. Set aside time for revising and rewriting–after you've written the whole content.
留下时间来修改和重写——在你写完全部内容后。
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