学生追求名牌英文作文(3)

　　消费者行为学认为，选择品牌的心理过程是一个很复杂的过程，它受文化，经济，政治等多方面的影响。学生成长时代、所处的社会地位，会对他们形成各种各样的品牌偏好，也会引导他们走向某种价值取向，特别是品牌消费观念，将对其今后衡量物品的价值起到重要的作用。通过调查，了解到当代学生中对品牌认知，品牌选择过程中的主要心理活动，对品牌的态度等情况。有不少学生追求名牌，是为了使生活更加个性化。在追求个性化，享受性的消费时，学生的消费存在着不合理的地方。过分追求品牌，消费结构不合理等。因此，即便是家庭条件比较好的，在名牌的追求上，也应该注意引导孩子消费，不可盲目跟风，也不要一味地追求高档享受，在这个问题上，教育孩子学会理性消费，应该是每个家庭的重要一课。

　　Now, walk into the school, observe the students wearing goods, we can easily find that they have entered a misunderstanding in the concept of consumption, like to pursue famous brand. Eat well, drink well in campus, talk about the brand, the brand than meet the eye everywhere, and so.

　　To eat, to drink, KFC, McDonald's, Coca-Cola, it seems to drink cappuccino, foreign things can show the grade. Sweater to wear "Lining" and "kappa", "back the bag to Madge Siberia", "J Bozeman", a bicycle riding shoes to wear "Adidas", often a classmate bought a new brand-name products, people began to envy, then followed, before long, this a brand name will become a necessity for many students are prepared by.

　　In fact, this kind of fashion is not good, as a minor student, inexperienced deep, the quality and price of consumer goods examine ability is not strong, brand has become the only standard to measure the value of the goods they. In fact, famous brand commodity price is quite "black". A pair of "Adidasi" generally have to spend five million, a high-end mountain bike for a thousand dollars, not very rich working families, generally can not afford. The pursuit of brand names, will undoubtedly add to the burden of parents. Extravagance and extravagance". From the physical and mental growth of young people, this kind of pursuit of famous brands may become the corrosive agent of students' pure mind. You know, if a person is mind in nature to think not idle away in seeking pleasure, enterprising, will affect its progress. Moreover, enter the society in the future, if the economic source is difficult to meet, those high consumption habit is hard to change, the desire cannot be satisfied, can cause harm to your heart, will gradually lead people to the abyss of suffering. As the saying goes, from frugality to extravagance, from extravagance to frugality.